Necessity is often quoted as the “mother of invention” but rarely has solving an urgent personal need resulted in the creation of an organization that imagines, manufactures and distributes medical devices and products for men with urinary incontinence (UI). Contino®, a first of its kind male UI medical device, was the impetus for Life360 Innovations Inc. (Life360 Innovations). Ken Kunz, the inventor, is now almost 90 years old and still uses Contino® every day. This bears testament to its credibility, effectiveness and ease of use.

Robert Orr, President & CEO, co-founded Life360 Innovations in 2010, along with his father Russ, to support Ken. Ken was in his mid-70s and suffered from UI, the result of radical prostatectomy surgery in 2007 that successfully addressed his prostate cancer but left him with UI. Ken was frustrated by this and developed a personal UI device that he used for years, with great success. That ultimately led to the formation of Life360 Innovations and the creation of Contino®.

For context, UI is a distressing and complex medical condition that has a significant impact on physical, mental and emotional well-being. A Canadian Continence Foundation publication in 2018 estimated that approximately 3.5 million adults in Canada suffer from some form of UI, approximately one-third men and two-thirds female. Worldwide, an estimated 420 million adults suffer from UI.

Initially, we focused on the filing and prosecution of our first US patent for the Contino®. As the opportunity developed, Robert became more involved and the decision was made to put together a detailed program to pursue the opportunity more fully. This began by transforming Ken’s personal prototype into a licensed medical device. Our first key partner was the MAKE+ Group, a healthcare-focused prototype program developed by the British Columbia Institute of Technology.

As the demands grew, Robert decided to focus exclusively on the opportunity and left an accomplished career as a finance professional to become a full-time entrepreneur. The key motivations for the career change were to take on a new challenge/opportunity and to do something different that could positively impact the lives of men like Ken. Robert expected that bringing a new product to market would be challenging but he thought his prior work experience, personal networks and professional discipline would carry them through the challenges. As it turns out, the process has been much more challenging and rewarding than originally expected. The key motivations have not changed and they still drive Life360 Innovations’ executive team, Advisory Board and Board of Directors.

Canada is our initial focus, however, we have established a platform to expand globally. We have made significant foundational investments to develop and comprehensively protect our brands and our intellectual property. As well, we have implemented a scalable enterprise resource platform (ERP) and developed an ISO 13485:2016 quality management system that is compliant with Canadian, EU and US regulations. Our manufacturing process is scalable and we have pioneered an innovative distribution platform that aligns with experienced medical professionals within our partner network. In addition to expanding globally, we intend to develop and manufacture other health focussed products that will leverage our developed capability. Our pipeline of products includes a female version of Contino®, a device for fecal incontinence and other urology-related medical devices.



    Contino® urethral insert is a non-surgical, self-administered medical device. It controls bladder leakage in men who are tired of pads/diapers and who want to regain their dignity and independence so they can live life to the fullest. Much more that than just a medical device, Contino® is an integrated solution that includes personalised fitting and ongoing support from experienced incontinence medical professionals.

    Contino® and related products are Health Canada Licensed Class II medical devices and are available in Canada through our Contino® Authorised Clinic network. To find out more, go to: https://mycontino.com/

    Our Contino® partners are committed to improving the quality of life for men with bladder leakage, by offering a personalised discreet solution that provides protection, independence and dignity through empathy and innovation.


    HR® Lubricating Jelly is a sterile, water-soluble and greaseless lubricant used by medical professionals during many medical procedures. Over the past 80 years HR has built a reputation of quality, with zero market recalls.

    Features and Benefits include:

    Bacteriostatic: ensuring more protection from additional risks of infection to patients
    Viscosity: maintains its applied integrity better than any other medical grade lubricant
    Universal™ Lubricant: can use for every procedure and/or application that requires a lubricant and thus eliminates the need for multiple SKUs in the hospital and distribution supply chain.

    Life360 Innovations has a Heath Canada Class II Establishment License to distribute HR® Lubricant brands. These have generally only been available to the medical community. We use HR® products with our Contino® offering and wanted to make them more widely available.


This website is currently under construction and a new website and e-commerce platform will be available in the coming weeks. To be notified when the HR® products are available for sale please subscribe to our mailing list.